Nice-Pak Products, Inc

I helped the world’s leading manufacturer of pre-moistened wipes find its voice with an overhaul of its graphic identity. With a new website and corporate capabilities brochure I helped unify all of Nice-Pak’s divisions and allowed the company to sell itself to its fullest potential.

I convinced Nice-Pak to rethink how they go to market. The new packaging and programs led to:

  • Health care professionals and educators teaching children the importance of hand sanitation by utilizing our original “Cora and Cory” characters. This is opening new channels of distribution for Nice-Pak’s hand cleaning products
  • Consumers asking for Nice-Pak brands by name
  • Retail chains placing orders for Nice-Pak branded products in addition to the private label products that Nice-Pak makes for them
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