The Rascal Company

My rebranding effort for this manufacturer of mobility scooters began internally. I wrote a new positioning statement of “move on it” which unified and motivated the company’s sales force and call center.

The Rascal team now sells to “active people who want to stay active”.


As part of my engagement with Rascal I recommended they:

  • Promote empowerment and freedom
  • Use visuals which show customers “off” of the vehicle as opposed to confined to it
  • Market not only to end users, but to caregivers as well
  • Seek additional sales channels such as internet, dealers and mall kiosks
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