I was hired by the world's leading manufacturer of pre-moistened wipes to find its voice with an overhaul of its visual identity. In addition to designing a new website and corporate capabilities brochure, the Nice-Pak team and I created a new consumer brand. Sani-Hands and Sani-Hands for Kids became the fastest selling consumer line in the company's history. I directed the development of the characters, an animated video, the packaging and the collateral materials. In addition, I helped develop programs targeted toward health care professionals and educators to teach children the importance of hand sanitation.


04 October 2018


Web Design, Branding, Collateral Design, Advertising, Marketing
©2019 Kevin Ivy McLeod. All Rights Reserved.